Meet The Founder
“Since my return to Pakistan from college, I began to observe a concerning lack of access to locally produced organic cotton baby wear. It became apparent that parents were ordering baby clothes online from foreign countries. I felt a profound calling to make a difference. After dedicating a year and a half to extensive market research, countless trials, and rigorous testing, a beautiful idea was born. It became my heartfelt dream to create locally made, safe, comfortable, and affordable newborn baby clothes.” – Noor Asher
Our belief
We only use certified organic cotton in our baby wear, free of synthetic pesticides and harmful dyes, to create eco-friendly and socially responsible textiles. Our entire manufacturing process is GOTS certified.
We understand the deep love and care you have for your babies, and we share that same commitment to providing the utmost quality and excellence. We firmly believe that as a parent, you shouldn’t have to compromise when it comes to making the best choices for your baby. That’s why we take it upon ourselves to ensure that we meet the highest standards, so you can have peace of mind and one less thing to worry about.